Hi, I’m Jem!
User Experience Specialist

I am a UX practitioner who builds insightful, creative, and usable digital experiences.
A journalist in a previous life, I came to digital after discovering its immersive and engaging capabilities across platforms, languages and devices.

Today, I combine both UX research and strategy techniques to deliver digital experiences that people love.

How did it all begin?

My story begins in the Communication Department where I was training to become a journalist.

I was this wide-eyed teenager who wanted to become the next Anderson Cooper. I remember feeling awed at his approach towards questions, the politicians he was talking to, and how he extracted some tough answers to his tough questions. 

But life had different plans for me. Soon, I was flying to this distant place, 18 hours from home, but known to be a land of great opportunity. 😍✈️🇨🇦

The Journalist Becomes a UX Specialist

Change gripped my life quite hard. I wondered whether journalism was my calling and if I was up for the journalistic life. I eventually transitioned to digital media where I would discover UX and Design Thinking.

As I went through my digital career, I would learn that life is about solving problems. From my first job building wireframes for Owlkids.com to my various UX design engagements, this problem-solving mindset has shaped my work and the solutions I recommend. Sure, I know my UX 101 such as colour, layout, personas and stuff. But by itself, they do nothing.

This explains why I call myself a UX “specialist” than a UX “designer”. I want to be your guide through this messy (but exciting) design process, figure out what you truly need and why, and then help you achieve it (e.g. UX research, design strategy, or good old UX and product design).  

If this is the expertise that you want for yourself or your organization, let’s chat.

Let’s build the possible together. 

About My Work

I’ve been very fortunate to work for clients and companies that have a service orientation.

Whether it is UX consulting or end-to-end UX/product design, these companies have gained from a thoughtful, deliberate approach towards UX research and design. Check out my portfolio for details about my work and me!

(Huge shoutout to my favourite charity, Canada Learning Code, for equipping Canadians with the digital skills to thrive in our world today! It’s always a pleasure to teach for you. ❤️💻🇨🇦)

  • owlkids logo
  • q media solutions logo
  • Enbridge Gas Distribution logo
  • Regional Geriatric Program of Toronto logo
  • CAMH logo
  • CJN logo
  • kidsmediacentre logo
  • Canada Learning Code logo

I also write about our designed world today!
Visit HeyDesignThinker.com for my latest on UX and Life.


So, what do people say about Jem? 🤔

Jem is a seasoned Product and Project Manager who specializes in user experience.
He is relentless when it comes to representing the voice of the user.
Whether it’s content auditing, site mapping, wireframing, or user testing,
Jem is on a mission to keep himself at the top of his game when it comes to User Experience.

Founder, Loopy Media, Inc.
Senior Partner, Analytical Engine Interactive, Inc.