Hi, I’m Jem!
User Experience Designer 🚀

I am a UX practitioner who builds insightful, creative, and usable digital experiences.
A journalist in a previous life, I came to digital after discovering its immersive and engaging capabilities across platforms, languages and devices.

Today, I combine both UX research and strategy techniques to deliver digital experiences that people love.

Design Thinking Meets Design Doing

Design Thinking plays a key role in my work since it puts me in my users’ shoes firmly. It has given me this renewed sense of what designers do and how design can be a force for good.

But I’ve also seen Design Thinking struggle to fulfill its promise.

I remember introducing myself as a fan of Design Thinking at an industry event only to be told, “We need design doers, not design thinkers!” – people who execute the design vision rather than create it.

Cue sad trombone and impostor syndrome. 🙁

Design Thinking vs.
Design Doing?!?

It’s really unfortunate – design “thinking” versus design “doing”. It’s a dichotomy that doesn’t need to exist given its predisposition to generative research and iterative prototyping.

Done right, design thinking gives you the insights needed to provide design direction (wireframes, sketches, oh my!). They breathe life to ideas grounded on human and business evidence, and gets you to the job your users truly want done.

It’s a process that’s biased towards action; getting us moving from analysis to prototype again and again and again.


Making Strategy Concrete

But I get it. Resources are limited and we don’t have forever for extended thinking. 

My plan is to make Design Thinking as relatable as possible for your project. We’ll use design deliverables as markers of progress as well as knowledge artifacts. We’ll ensure that the strategies and prototypes we create tie back to the challenge you want to solve and the targets you wanted to meet.

We’ll mitigate the abstraction from Design Thinking and make it concrete.

So how do I solve
Design Thinking’s “abstract” problem?

I educate you about Design Thinking and how it solves your design challenge.
I concretize Design Thinking into outputs you can relate to (e.g. moodboards, prototypes, discovery workshops, etc.).
And I tie it back to your targets so you know we’re making an impact.

    It’s how I ensure
    Design Thinking Meets Design Doing