What makes websites a strong channel for the company? Is it the visuals or what it does for its customers? As success is increasingly fought at the experience level, can design help you build websites that people truly value? And if so, how?
This presentation is about Design Discovery by way of User Experience (UX) research. It’s a set of methods you can mix and match to truly understand who you’re designing for, according to what the medium is and what your business and users need.
If you’ve ever wondered how to conduct good UX research or what’s going on in that designer’s mind (again), look no further.
This is the UX Research 101 presentation you’ve been waiting for. 😉
Getting Started with UX Research
- User Research: A Practical Guide to Designing Products and Services by Stephanie Marsh
- Practical Design Discovery by Dan Brown
- Just Enough Research by Erika Hall
- Interviewing Users by Steve Portigal
- Rocket Surgery Made Easy by Steve Krug
Choosing and Presenting the Right Research Methods
- The Ontario.ca User Research Guide by the Ontario Digital Service
- Carbon IQ’s User-Centered Design Methods (from Christina Wodtke)
- “The Right Deliverables” by Laura Klein
- “The Vital Role of User Research in Design” by Arin Bowhmick
- TWG, a software design and development consultancy in Toronto, has their own Sprint Zero to kick off design projects.
- Rangle.io has three (3) articles on the Clarity Canvas, their product discovery process that leads to user stories:
Presented at DrupalNorth Regional Summit (August 2018)