What do companies such as Slack and Porter Airlines have in common? Not only do they have well-designed interfaces that get your users’ job done, but also content that is clear, intentional, and serves a unique purpose.
In an age where great design is won or lost at the experience level, how can we ensure that we deliver websites or apps that are not just pretty but also purposeful in both design and content?
My answer? Contextual personas to guide content strategy and design.
Presented at WordCamp Toronto 2016 (August 7, 2016).