Thoughtful Design
for a Simpler Tomorrow

Hi, I’m Jem Rosario
User Experience Specialist in 🇨🇦

Let me show you what thoughtful design can do for you
so you can build digital experiences that people love.


From Closure to Comeback:
The Canadian Jewish News Website Redesign

Canada’s largest Jewish newspaper was staring closure. But a public outcry forced them to reconsider and fight for the paper’s survival in the digital age.

Here’s a story of the CJN’s digital transformation and how UX research and design kept them in business.

Building a Patient-Centric

How does Canada’s premier mental health and addiction centre get its content to those who urgently need it? Is it through more content? Or smart choices at the structure and surface layer?

Here’s how I helped the Centre for Addiction and Mental Health imagine a better through UX and Content Design.

The Designer Grows Up:
Leading Loopy Logical

It’s not everyday that the Designer becomes a Project Manager.
But when it happens, you got to be ready.

Here’s a story of how I helped Loopy Media, Inc. deliver version 1 of Loopy Logical, a computational thinking app for pre-school children, as a UX Project Manager.

Designing a Door-to-Door
Coffee Delivery Service

What happens when you’re brought in to help reimagine a coffee shop’s order fulfillment experience? Will traditional UX research methods help or do you have to go further?

Here’s a story how I used ethnographic research to design a door-to-door coffee delivery service and the prototype that came out of it.

“Alright. What skills do you bring to the table?”

User Experience
Research + Strategy

Discover your product’s potential by aligning user research and product strategy.


We’ll keep content findable so people can do the things that matter to them.


Communicate trust and confidence with a strong, user-centric plan for your content.

and Training

Lead your team to success through workshops that inspire, instruct, and inform.

Make Thoughtful Design
Work For You