Thoughtful Design
for a Simpler Tomorrow

Hi, I’m Jem Rosario
User Experience Specialist in 🇨🇦

Let me show you what thoughtful design can do for you
so you can build digital experiences that people love.


SHOW ME YOUR WORK
 

Saved by Design:
The Canadian Jewish News
Stays in Publication

Canada’s largest Jewish newspaper was staring closure. But a public outcry forced them to reconsider and fight for the paper’s survival in the digital age.

Here’s a story of the CJN’s UX transformation and my role in making it happen.

READ THE CASE STUDY

Building a Patient-Centric CAMH.ca

How does Canada’s leading voice in mental health and addiction treatment get its content to those who need it urgently? Is it content alone or can design help them achieve this goal?

Here’s how I helped the Centre for Addiction and Mental Health imagine a better CAMH.ca through UX and Content Design.

READ THE CASE STUDY

How to Sell a Metropass
on a PRESTO Kiosk

As Toronto moves from tickets, tokens, and Metropasses to the PRESTO Card, thinking of purchase options seems sensible and prudent.

So what would it take to sell the Metropass on a PRESTO self-serve kiosk?
This exploratory case considers that question and a way forward.

READ THE CASE STUDY

Book Surprise

How do we bring the magic of human relationships into the everyday?

Book Surprise lets you send presents to friends and family by sending a wished-for gift in secret and surprise. Whether you purchase or share a pre-loved item, you’re sure to make your loved one’s day brighter with your thoughtful gift.

Prototyped with love at Adobe Creative Jam (Toronto).

READ THE CASE STUDY

“Alright. What skills do you bring to the table?”


Design
Discovery

Turn problems into opportunities through collaborative design and design thinking.

User Experience
Research

Discover what your customers value through contextual research and practical empathy.

Information
Architecture

We’ll keep content findable so people can do the things that matter to them.

Content
Strategy

Communicate trust and confidence with a strong, user-centric plan for your content.

Teaching
and Training

Lead your team to success through workshops that inspire, instruct, and inform.


Come See Jem at a Speaking Event!

ALL CLEAR! 😍🚀👋

Book me to speak at your event or have me as an instructor for all things UX and product design!

Past events: